Facebook users in the UK will now see who paid for the political ads in their feed
The words Facebook and political ads, when used in the same sentence, don't exactly have a positive ring to them. Remember the 2016 U.S. presidential election, the Brexit referendum, and the Cambridge Analytica scandal, anyone?
But now, the political ads in your Facebook feed are about to become more transparent and easier to decode, according to Facebook.
It's rolling out a new set of ad tools in the UK so that political ads on the platform will be accompanied by a "Paid for by" label. So you won't have doubts about who's really talking to you.
SEE ALSO:Facebook is tightening its grip on InstagramThat is just one of the actions Facebook is taking in an effort to establish a "new standard of transparency" around ads with political messages on the platform.
In a press release introducing the new ad tool, Facebook states that users will not only know who paid for an ad, but all political ads will be saved in an ad library for up to seven years. That way, anyone can see all ads purchased by any sender. Anyone wishing to place a political ad will also have to first confirm their identity and location.
Facebook confirmed to Mashable that anyone based in the UK can place a political ad on Facebook after going through the verification process.
Similar ad tools are already are in use in the U.S. and Brazil. In a press release, Facebook said it was "pleased with the progress we have seen in the countries where we have rolled out the tools."
"We understand that [the ad tools] will not prevent abuse entirely. We’re up against smart and well-funded adversaries who change their tactics as we spot abuse," Facebook added.
According to the BBC, the Facebook ad library in the U.S. has registered over one million political ads since its launch in May 2018.
Featured Video For You
The fascinating story behind the explosive success of Candy Crush — MashTalk
相关文章
- 海丰芥蓝入选全国名特优新农产品名录_南方+_南方plus日前,农业农村部农产品质量安全中心公布了2024年度全国名特优新农产品名录,“海丰芥蓝”成功入选,海丰名物再添一员!“南海物丰”,海丰县属南亚热2024-09-22
US, North Korean envoys agree to meet again before 2nd summit
In this Feb. 3, 2019, file photo, U.S. Special Representative for North Korea Stephen Biegun is ques2024-09-22- 广东援疆医生送诊下乡,一天惠及千名群众_南方+_南方plus3月3日,一场义诊活动在新疆喀什地区疏附县、伽师县以及兵团三师如火如荼地展开。由广东援疆前方指挥部策划并执行的“新春送暖 健康相伴—20242024-09-22
Tavatanakit holds off charging Valenzuela to win LPGA Thailand
THAILAND:Patty Tavatanakit needed a birdie at the 18th hole to hold off Switzerland's Albane Val2024-09-22- “新丰味”喜获中国首届县域品牌擂台赛十大营销创新品牌_南方+_南方plus8月24日,中国首届县域品牌擂台赛总决赛在广州举行。韶关市新丰县农产品区域公用品牌“新丰味”荣获十大营销创新品牌之一。“新丰味2024-09-22
Japan's Premier League winner Okazaki to retire
TOKYO:Former Japan international Shinji Okazaki, who won the Premier League with Leicester City in 22024-09-22
最新评论