Save the Children pulls an Amazon with Dash
Save the Children knows that donating money isn't as alluring as online shopping. So the UK-based children's charity is taking a page from Amazon and using the online shopping company's Dash button concept to make giving donations as easy as, well, pushing a button.
Teaming up with marketing incubator Iris Nursery, the charity is making its own button similar to the Domino's pizza "easy order" button from 2015. Except instead of conjuring pizza, pushing the "Give" button will send money to the organization.
SEE ALSO:Hacked Amazon Dash Button sends $5 to the ACLU whenever life demands itThe company said that collecting direct donation payments online through its website isn't as engaging for young givers.
“They want to feel they’re actively contributing, in real-time, in response to world events and this solution gives them that physical, tangible experience," Sarah Fitzgerald O'Connor at Save the Children said.
The button will reportedly be mailed to people and will be set up online with info about payment and the amount to donate for each push of the button. You'd be able to cancel accidental pushes and set limits on giving.
Iris Nursery's managing director David Caygill said, "The best technology feels effortless and magic and the Give button could be one of those great applications – removing friction and most importantly, leading to more frequent donations."
Featured Video For You
These worms may solve the plastic waste problem
相关文章
This shark lives for centuries. Scientists discover how it resists aging.
There are Greenland sharks older than the United States.This deep sea species has an expected lifesp2024-09-22- 像茶树一样,自由生长的兴宁“茶二代”_南方+_南方plus一种茶香,多种茶人。时代更替,兴宁单丛茶业已传到年轻人的手上。有熬夜狂魔找到天职,也有养生青年无奈继承家业,一群颇有个性的年轻人用自己的方式走2024-09-22
- This photo, carried by North Korea's official Korean Central News Agency, Jan. 15, shows the North's2024-09-22
省扫黑除恶专项斗争第9督导组召开重点案件汇报会和政法干警扫黑除恶专项斗争工作座谈会
座谈会现场雅安日报/北纬网讯9月10日下午,省扫黑除恶专项斗争第9督导组组长吴福军先后主持召开重点案件汇报会和政法干警扫黑除恶专项斗争工作座谈会。督导组听取了市级政法部门相关负责人和来自一线的办案人员2024-09-22Students get free entry at second Rawalpindi Test but what’s the catch?
ListentoarticleThe Pakistan Cricket Board (PCB) has announced free entry for students to the second2024-09-22N. Korea says it conducted “important test” for developing spy satellite
This photo, released by the Korean Central News Agency on Feb. 28, 2022, shows an image of the Korea2024-09-22
最新评论